Sufferfest Brewing Company: Old Man Winter Bike Rally & Run

Role: Logo Design, Brand Development, Illustration

Event Poster
Event Poster

Old Man Winter Bike Rally & Run is an event in Lyons, CO that has tested the mettle of cyclist for years. In 2019, the organizers of the event wanted a new look and feel to bring it into the present and give it a more refined feel. MDC accomplished this by keeping the Old Man Winter character in the logo but refining it with thick lines and a color palette that screams frigid winter.

Dirt Rag Ad
Dirt Rag Ad
Logo Design
Logo
Phone
Mobile
Socks
Socks
Finish Line Arch
Finish Line Arch
Stage Banner
Stage Banner
Number Plate
Number Plate

With Rapha on board as a sponsor, I wanted jerseys and caps that not only had the same theme as the rest of the event branding, but I wanted it to stand out in a sea of brightly colored/busy jerseys in the current market. We accomplished this by using more subtle tones and positioning them in a way that was less in your face and more classy.

Rapha Cycling Cap
Rapha Cycling Cap
Rapha LS Jersey
Rapha LS Jersey
Rapha SS Jersey
Rapha SS Jersey

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