Sanitas Brewing Co. Taco Fest
Role: Illustration & Brand Development
With this event, MDC wanted to give the look and feel of a back alley Tijuana lucha libra match. Gritty textures, greasy paper and letterpress stylings gave this event the soul that it deserved. We also wanted Sanitas’ owl to be a main player in the branding and we did that by keeping it large and dead center on the logo. We added a ray of sun behind the bird, a pop of motion in the text and a traditional banner to top it off. Underground wrestling vibe, accomplished.